International Marketing Association

International Marketing Association, founded in 1992 by Daryl DeCroix, initially gained success in magazine subscription management. The company is headquartered in Virginia Beach, VA, and has expanded its focus to include the senior demographic, becoming a leading distributor of innovative medical products.

IMA specializes in direct mail, telesales, social media, and internet marketing. With a team of 500 telesales professionals, many of whom have been with the company for over a decade, IMA emphasizes state-of-the-art training methods and compliance with regulations. Their Personal Emergency Response Division is noted as the fastest growing medical alert company in the industry.

The agency has been recognized for distributing over 20 million dollars in consumer goods by the Hearst Corporation in 2009. IMA also runs successful programs like roadside assistance and a durable medical equipment partnership program, ensuring compliance with HIPAA and other regulations.