IQ Financial Marketing

IQ Financial Marketing, the successor firm to Capital Vectors International, works with hedge funds, private equity firms, and other boutique financial organizations that need a distinct story and presentation to stand out from competitors. Co-founded by Nancy J. Dennis and Michael H. Greenstein, the firm has served the asset management, brokerage, insurance, and banking industries, and over the past decade has concentrated primarily on the alternatives space.

Services span branding, positioning, naming, and packaging of products and services for differentiation, alongside corporate identity work that covers nomenclature, logos, icons, stationery, graphic design templates, signage, and corporate standards. Marketing strategy is developed to guide market penetration, while website work integrates content, architecture, and design into a functioning web presence. Investor relations support includes quarterly letters, performance reports, deal announcements, and annual meeting materials and presentations, each presentation built in a customized, organic way rather than from a fixed template.

The firm describes itself as marketing strategist as well as creative partner, bringing together market intelligence and media solutions for clients raising capital. It has worked with a broad roster of financial services firms to raise billions of dollars for their offerings, products, and services, reflecting an approach oriented toward the specific fundraising and positioning needs of asset managers and alternative investment firms rather than generic corporate branding.