AGENCY LIST

IW Group

Los Angeles, California, United States
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Multicultural marketing through creative strategy and digital innovation

IW Group combines creativity, technology, and cultural insight to create visionary ideas that drive culture. With 35 years of experience, they specialize in multicultural marketing, digital innovation, and media buying to deliver work that leads culture. Their approach is rooted in community and powered by imagination, ensuring that their campaigns truly move people.

The agency offers a range of services including creative strategy, digital innovation, experiential marketing, PR, and media buying. They focus on creating authentic brand experiences powered by cultural insights, working with clients like Lexus, McDonald's, and Warner Bros. to develop campaigns that resonate with diverse audiences.

IW Group's team includes experts in various fields, such as Chief Connectivity Officer Bill Imada and Chief Momentum Officer Nita Song, who contribute to the agency's success in delivering impactful multicultural advertising campaigns.

38
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

Advertising

Services

What these services involve

Brand Campaigns
Brand Campaigns for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Creative Concepting and Production
Creative Concepting and Production for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Planning and Buying
Media Planning and Buying for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
201-500 people
Founded
1988 (38 years)

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About this agency on Agency List

IW Group is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for IW Group and may evolve as additional data is verified or updated.

Local context

IW Group operates in Los Angeles, California, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.