AGENCY LIST

IW Group

Los Angeles, California, United States
Visit iwgroup.agency

Multicultural marketing through creative strategy and digital innovation

IW Group combines creativity, technology, and cultural insight to create visionary ideas that drive culture. With 35 years of experience, they specialize in multicultural marketing, digital innovation, and media buying to deliver work that leads culture. Their approach is rooted in community and powered by imagination, ensuring that their campaigns truly move people.

The agency offers a range of services including creative strategy, digital innovation, experiential marketing, PR, and media buying. They focus on creating authentic brand experiences powered by cultural insights, working with clients like Lexus, McDonald's, and Warner Bros. to develop campaigns that resonate with diverse audiences.

IW Group's team includes experts in various fields, such as Chief Connectivity Officer Bill Imada and Chief Momentum Officer Nita Song, who contribute to the agency's success in delivering impactful multicultural advertising campaigns.

38
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

Advertising

Services

Agency details

Team size
201-500 people
Founded
1988 (38 years)

About this agency on Agency List

IW Group holds an Agency List Score of 88 out of 100.

That score is higher than 73% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed IW Group in September 2026, reading 5 pages published on iwgroup.agency.

The score reflects what IW Group had published by that date; anything published since has not been read.

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