JAM

Johnson And McGreevy Design, operating as JAM out of New York, NY, works on brand revitalization, new product launches, and shifts in consumer perception through strategic branding and packaging. Founded by Peter Johnson and Nick McGreevy, the agency builds brand expression from consumer insight rather than surface aesthetics alone.

Services span brand strategy and positioning, naming, visual identity, brand guidelines, and packaging design, along with product and industrial design work. Projects draw on category audits and white space exploration to locate where a brand can stand apart from competitors, then carry that thinking through brand architecture and visual language into finished packaging.