JAM

New York, New York, United States

Brand positioning, naming, and packaging design built from consumer insight and category analysis

Johnson And McGreevy Design, operating as JAM out of New York, NY, works on brand revitalization, new product launches, and shifts in consumer perception through strategic branding and packaging. Founded by Peter Johnson and Nick McGreevy, the agency builds brand expression from consumer insight rather than surface aesthetics alone.

Services span brand strategy and positioning, naming, visual identity, brand guidelines, and packaging design, along with product and industrial design work. Projects draw on category audits and white space exploration to locate where a brand can stand apart from competitors, then carry that thinking through brand architecture and visual language into finished packaging.

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SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Naming
Naming for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

How JAM scores 44 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

22 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • No founding year on record.

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

JAM is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for JAM and may evolve as additional data is verified or updated.

Local context

JAM operates in New York, New York, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Service markets

Browse service-specific market pages for JAM across the geography this profile serves.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.