James Griffin Cole specializes in helping founders find product market fit and everyday people find purpose. With a background in advertising and content management, James founded The Hub, a community of 40,000 photographers and videographers, in 2016. The Hub collaborates with top brands in the country, particularly in the Food & Beverage sector.
James offers expertise as a full stack marketer, focusing on e-commerce businesses and improving marketing efficiency through a bottom-up approach. This involves understanding loyal customers and using their insights to shape brand messaging. His process includes email nurture sequences, site optimization, and remarketing strategies to enhance customer relationships and drive sales.
In addition to running The Hub, James founded Balanced Breakfast, a fund and incubator for fast-moving F&B startups. He also advises over a dozen companies as a fractional CMO, holding equity positions and mentoring entrepreneurs. His work is recognized by clients for its impact on marketing, strategy, and company growth.