Jell Brand Strategy

Jell Brand Strategy is a Chicago-based firm specializing in brand insights and strategy. They focus on helping brands realize their full potential through actionable insights and bold strategies. Their approach involves exploring, discovering, refocusing, sharing, and nurturing brands to enhance their vibrancy.

The firm offers a range of services including brand strategy and positioning, messaging and voice development, and rebranding. They work closely with clients to develop effective strategies, employing both quantitative and qualitative research methods. Jell Brand Strategy has collaborated with various organizations, from educational institutions to cultural assets, to refine their brand messaging and amplify their stories.

Notable projects include developing a fundraising campaign for BPI's 50th anniversary, launching the Chicago Collections Consortium, and rebranding the Lynn Sage Cancer Research Foundation. Their work spans diverse sectors, demonstrating their ability to adapt and deliver tailored brand solutions for each client.