Jhurtado

Jose Hurtado works as a full-stack designer moving across UX, brand, interface, web, motion, and 3D design, with two decades in the design industry. That background includes a stint at DXagency as UX/UI Senior Design Director, and it shows in a portfolio spanning consumer and lifestyle projects such as Nestlé Dulceria, Corner Oak Miami, Bellavida Aesthetics, Noticias 24, Wheels of Happiness, Koral Designs, and Nandez Design.

The practice covers user interface work, web development, A/B testing, and UX/UI audits alongside brand design and strategy, with AI prompt engineering and web optimization folded into the mix. Work often starts with UX research and heuristics to understand how a site or product is actually used, then moves into design and build, with frontend and backend development handled directly rather than handed off. A/B testing gets applied to validate design decisions with data rather than guesswork.

The offering breaks into named tracks: UX strategy focused on engagement, brand refresh work aimed at sharpening a brand's essence, web development framed around engineering seamless solutions, A/B testing built around data-driven optimization, and motion graphics centered on narrative-driven motion design. Client projects like Bellavida Aesthetics and Wheels of Happiness sit alongside media work such as Noticias 24, pointing to experience across wellness, lifestyle, and news-driven digital properties. The combination of UX/UI audit work with A/B testing suggests a practice that revisits existing sites to find friction points before rebuilding, rather than starting every engagement from a blank page.