Johannes Leonardo

Johannes Leonardo believes in the power of brand ideas that are worthy of participation. They focus on translating a brand's inherent positive potential into creatively captivating concepts that engage consumers and drive cultural impact. Their approach is centered around the idea that 'The Consumer Is The Medium®', aiming to instigate unprecedented participation and business transformation.

The agency's core services include creative concepting and production, media planning and buying, and brand campaigns. They work with well-known brands such as adidas, Volkswagen, and KraftHeinz, delivering campaigns that resonate with audiences and create lasting impressions. Johannes Leonardo's work spans various industries, showcasing their versatility and ability to adapt to different market needs.

Notable projects include the 'Original Forever' campaign for adidas Originals and the 'Wienie 500' for Oscar Mayer, which became the most viewed campaign in KraftHeinz history. Their innovative approach has earned them recognition as one of the Top 10 Most Innovative Companies in Advertising in 2023, highlighting their impact in the advertising industry.