joinroot

Columbus, Ohio, United States

Mobile-based car insurance for safe drivers with personalized rates

Root Insurance, founded in 2015, revolutionizes the auto insurance industry by basing rates primarily on driving behaviors rather than demographics. Utilizing mobile technology and data science, Root offers personalized insurance rates to good drivers, enhancing customer experience through a modern app that allows policy management and claims filing in under a minute.

Root's core services include car insurance with rates based on actual driving habits, facilitated by their mobile app. The app gathers data from smartphone sensors to analyze driving behavior, offering quotes after a few weeks of monitoring. Additional services include roadside assistance and a referral program that rewards users for bringing in new customers.

Root has collected over 20 billion miles of telematics data to refine its pricing models and boasts more than 12 million app downloads. As the first licensed insurance carrier powered entirely by mobile, Root is available in 35 states and went public in 2020, marking Ohio's largest IPO.

11
YEARS IN BUSINESS
1
SERVICES

Capabilities

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joinroot operates in Columbus, Ohio, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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