Jpd Brand Consultants

Jpd is a brand transformation consultancy founded in 2013 by James Pass, formerly a Creative Director at Landor, with offices in Dubai Media City and London's Covent Garden. The consultancy works with complex organisations rather than small businesses, counting energy companies, engineering consultancies, maritime groups, professional services firms, and public institutions among its clients.

Work centers on brand strategy, brand architecture, identity systems, and brand governance, extending into activation across physical, digital, and communication touchpoints. Jpd builds employee brand programmes intended to embed culture internally, alongside brand guidelines, governance frameworks, and rollout tools that help organisations apply their identity consistently after launch. Visual identity work spans logo design, packaging design, website design, and user experience design, with digital design studios brought in as collaborators where user-facing digital builds are involved.

Sector experience spans hospitality, government, real estate, engineering, energy, oil and gas, retail, and investment, reflecting the consultancy's focus on organisations with layered structures and multiple stakeholder audiences rather than single-product brands. This breadth shapes how projects are scoped: brand architecture and governance work matters as much as the visual identity itself, since these clients often need frameworks that hold across subsidiaries, regions, or public-facing mandates. The combination of strategy, identity, and rollout tooling under one roof allows Jpd to carry a brand from positioning work through to the guidelines and physical or digital assets that put it into daily use.