Julius

Julius formed from the merger of two Latin American agencies, Arkix and MKX, bringing together a team that includes a Mexican, an Argentinian, an American, a Spaniard, and two Colombians. That mix reflects the markets the agency serves — Mexico, Argentina, the United States, Spain, and Colombia — and shapes a client roster that includes companies scaling ecommerce and B2B operations across those regions, such as CEMEX, which used a Julius-backed digital strategy to grow its B2B ecommerce sales.

Services run from Google Ads management and programmatic retargeting to SEO audits, content strategy, and conversion tracking with server-side tagging (sGTM). Work often starts with a consulting engagement to design a digital strategy, then moves into paid media and PPC campaigns paired with content marketing built to reach users with time-sensitive, custom messaging based on their online behavior. The agency describes this as integrating what a business needs to manage, monetize, and grow across ecommerce, combining marketing strategy with technology to improve how companies engage internet users. SEO management runs alongside these campaigns to keep organic visibility aligned with paid efforts.

Julius operates through extended and dedicated marketing teams that plug directly into a client's own operations rather than working at arm's length. The agency's five founders — Matias Alpert (SVP Commerce), Pedro Robert (Managing Director, Spain), Jorge Ayala (Managing Director, North America), Misael Martínez (Managing Director, Colombia), and Federico Peláez (SVP Finance) — reflect that regional structure, with dedicated leadership in each of the markets the agency serves.