Founded in 1995 by Erick Kanter, this public relations firm specializes in the investment management industry, particularly midsized and boutique firms. Kanter focuses on ESG and impact investing, helping clients build their brands and media presence across traditional and digital platforms. The firm connects clients to business media worldwide, ensuring their expertise is recognized globally.
Kanter offers services such as media relations, editorial support, social media, and reputation management. The firm employs a client-focused approach, with senior-level professionals dedicated to each project. This ensures tailored strategies without tiered pricing models or extra charges based on seniority, allowing more focus on client success rather than self-promotion.
Under the leadership of Victoria Odinotska, who joined in 1999 and became president and CEO in 2005, Kanter has expanded its capabilities to meet the evolving needs of the investment management sector. Located in Arlington, Virginia, the firm continues to leverage its global reach to enhance the visibility and reputation of its clients in a competitive media landscape.