Keating Associates

Worcester, Massachusetts, United States

Energizing academic brands through strategy and creative communications

Keating Associates specializes in energizing and revitalizing academic brands, working closely with colleges, universities, and schools to enhance their identity and reputation. They position themselves as an extension of their clients' teams, providing visionary direction and impactful strategies to empower growth and innovation.

Their core services include brand strategy and development, integrated brand communications, and brand management. Keating Associates focuses on creating powerful campaigns that drive success in admissions, advancement, and institutional branding. They offer a range of services such as brand audits, competitive positioning, and marketing communications planning.

Keating Associates has worked with a variety of educational institutions, including Notre Dame High School and Sacred Heart University, to achieve improvements in enrollment and institutional advancement. Their approach involves deep client engagement and a commitment to delivering value through creative and strategic solutions.

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About this agency on Agency List

Keating Associates holds an Agency List Score of 74 out of 100.

That score is higher than 65% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

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Assessment date

Agency List assessed Keating Associates in September 2026, reading 5 pages published on keatingassociates.com.

The score reflects what Keating Associates had published by that date; anything published since has not been read.

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