Kobu Agency

KOBU Agency operates as a laboratory for brands and digital experiences, based in Portugal and serving clients worldwide. Founded in 2014, the agency focuses on building meaningful brands across various sectors including health, tech, culture, entertainment, and tourism. Their approach is rooted in design thinking, emphasizing a human-centered methodology to understand people, challenge assumptions, and redefine strategies.

The agency offers a range of services including brand strategy and positioning, visual identity, rebranding, and digital strategy. KOBU Agency is known for its strategy-first branding, ensuring that brands are unique and deliver consistently across all touchpoints. They immerse themselves in their clients' businesses to uncover insights that inform a strategic and experimental approach, delivering thoughtfully crafted brand experiences.

KOBU Agency has worked on notable projects such as rebranding the Portuguese Red Cross and creating a virtual museum for SAMP. Their work is characterized by a cycle of strategy, execution, and optimization, aligning creativity with business goals to find innovative solutions that improve services and products. The agency's team is composed of senior professionals dedicated to pushing boundaries and creating long-lasting impressions.