AGENCY LIST

Kraken Data

Melbourne, Victoria, Australia
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CRO consulting, experimentation and analytics for retail, finance, travel and insurance brands

Kraken Data runs conversion rate optimisation and digital analytics work for brands across retail, finance, travel and insurance, operating out of Melbourne since 2017. Work spans CRO consulting through to fully managed CRO programs, built around structured experimentation and A/B testing rather than one-off fixes.

On the analytics side, the agency handles Google Analytics and Adobe consulting, GA4 setup and migration audits, and customer data and journey analytics using Tealium, Adobe Experience Platform and Customer Journey Analytics. Strategy implementation, reporting and analysis round out the engagement, with client programs reported to have generated more than $40 million in annualised uplift.

9
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Local service markets

Agency details

Team size
11-50 people
Founded
2017 (9 years)

How Kraken Data scores 53 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (2017).

Relevance & Capability

15 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • 2 services are listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Kraken Data is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Kraken Data and may evolve as additional data is verified or updated.

Local context

Kraken Data operates in Melbourne, Victoria, Australia serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.