AGENCY LIST

Kraken Data

Melbourne, Victoria, Australia
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CRO consulting, experimentation and analytics for retail, finance, travel and insurance brands

Kraken Data runs conversion rate optimisation and digital analytics work for brands across retail, finance, travel and insurance, operating out of Melbourne since 2017. Work spans CRO consulting through to fully managed CRO programs, built around structured experimentation and A/B testing rather than one-off fixes.

On the analytics side, the agency handles Google Analytics and Adobe consulting, GA4 setup and migration audits, and customer data and journey analytics using Tealium, Adobe Experience Platform and Customer Journey Analytics. Strategy implementation, reporting and analysis round out the engagement, with client programs reported to have generated more than $40 million in annualised uplift.

9
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Team size
11-50 people
Founded
2017 (9 years)

About this agency on Agency List

Kraken Data holds an Agency List Score of 54 out of 100.

That score is higher than 12% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Kraken Data in September 2026, reading 3 pages published on krakendata.com.

The score reflects what Kraken Data had published by that date; anything published since has not been read.

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