AGENCY LIST

Lápis Raro

Belo Horizonte, Minas Gerais, Brazil
Visit lapisraro.com.br

Creates strong brands with creative strategies and real results

Lápis Raro is a full-service communication agency with over 35 years of history, founded and led by women. The agency emphasizes a culture of learning and collective work, focusing on listening, analyzing, and generating insights to address client challenges.

Their core services include brand intelligence, creative strategy, and performance analytics. They utilize a platform called Biorede to integrate branding and performance communication through a systematic methodology. This approach helps in organizing and delivering high-impact strategies that strengthen brands and achieve tangible results.

Lápis Raro serves a diverse range of clients, including UNIMED, FIEMG, CBMM, MULTIPLAN, WÄLS, and MERCANTIL. As part of the Grupo Partners, they are a significant player in the communication sector in Minas Gerais and among the top ten in Brazil.

38
YEARS IN BUSINESS
12
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
201-500 people
Founded
1988 (38 years)

About this agency on Agency List

Lápis Raro holds an Agency List Score of 53 out of 100.

That score is higher than 6% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Lápis Raro in September 2026, reading 2 pages published on lapisraro.com.br.

The score reflects what Lápis Raro had published by that date; anything published since has not been read.

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