Lab Creative

Lab Creative specializes in personal and business branding for founders and CEOs, focusing on creating legacy brands that reflect their clients' visions and values. The agency positions itself as a creative partner for entrepreneurs looking to build, exit, or redefine their brands, offering strategic guidance and design services to future-proof their businesses.

Core services include brand strategy, messaging, positioning, and visual identity design. Lab Creative's process begins with Brand Camp, a strategic deep dive into a client's messaging and positioning, followed by design implementation to bring the brand to life. The agency aims to help clients avoid branding mistakes, increase company value, and redefine personal brands post-exit.

Lab Creative is led by founder Laura Beauparlant, who brings over 20 years of experience in transforming how entrepreneurs present themselves. The agency serves a global clientele from its base in Toronto, offering services that help clients build strategic, scalable brands designed to attract the right clients and build brand equity.