AGENCY LIST

Lane

Edinburgh, United Kingdom
Visit thelaneagency.comExplore local marketExplore service market

Media planning, SEO and brand campaigns from an employee-owned Edinburgh agency

Employee owned and B Corp certified, Lane works out of The North Quarter on Ferry Road in Edinburgh, running media planning and buying alongside programmatic display and video, out-of-home, and audio and podcast advertising. Client work includes helping retailer Fairfax & Favor scale sales through data-driven media strategy, one of several projects referenced on the agency's site.

The service list covers both ends of a campaign: media planning and strategy, paid search, TikTok media buying, and SEO split into technical and content work, backed by Google Ads management. Brand strategy and content marketing sit alongside advertising effectiveness, so the agency builds the creative that fills the media it plans and buys rather than treating the two as separate briefs.

Project examples include a human canvas created for blood cancer awareness and a campaign that retold a tragic story through song, both cited as case work on the agency's site. Published thinking includes "The complete retail media playbook" and a piece on staying visible in SEO as AI reshapes search. Lane can be reached at its Edinburgh office, +44 (0)131 551 7777.

5
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.
Search Engine Optimization
Technical and content improvements that increase organic search visibility.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Local service markets

Agency details

Team size
51-200 people

Worked with Lane?

Reviews on Agency List come from people who have hired the agency. Be the first to describe what the work was like.

Other agencies near Lane

Elsewhere in United Kingdom

About this agency on Agency List

Lane is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Lane and may evolve as additional data is verified or updated.

Local context

Lane operates in Edinburgh, United Kingdom serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Directory hubs

Explore the main hubs to browse agencies by specialty and service.

Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.