Lane

Employee owned and B Corp certified, Lane works out of The North Quarter on Ferry Road in Edinburgh, running media planning and buying alongside programmatic display and video, out-of-home, and audio and podcast advertising. Client work includes helping retailer Fairfax & Favor scale sales through data-driven media strategy, one of several projects referenced on the agency's site.

The service list covers both ends of a campaign: media planning and strategy, paid search, TikTok media buying, and SEO split into technical and content work, backed by Google Ads management. Brand strategy and content marketing sit alongside advertising effectiveness, so the agency builds the creative that fills the media it plans and buys rather than treating the two as separate briefs.

Project examples include a human canvas created for blood cancer awareness and a campaign that retold a tragic story through song, both cited as case work on the agency's site. Published thinking includes "The complete retail media playbook" and a piece on staying visible in SEO as AI reshapes search. Lane can be reached at its Edinburgh office, +44 (0)131 551 7777.