LaunchIt PR

Founded by Susan Fall in 2000, LaunchIt PR works exclusively within the freight transportation and logistics technology sector, a focus the agency has held since its start in San Diego. Clients include an international roster of freight technology companies looking to launch new products into the transportation and logistics space, rebrand existing offerings, or build awareness as foreign companies entering the U.S. market. That sector concentration shapes the client list and the connections the agency draws on for coverage and positioning.

Services center on media relations, press releases and newsroom management, thought leadership PR, and corporate communications, delivered as strategic marketing communication rather than generic press outreach. The narrower focus on freight and logistics technology means campaigns are built around the trade press, technology reporters, and industry conversations specific to transportation, rather than broad-based media lists.

The agency's team includes Mari McGowan as vice president of business development, and it draws on an advisory board made up of transportation executives, industry experts, and journalists who bring direct sector knowledge to client strategy. That combination of an in-house team and an advisory bench of practitioners and reporters is presented as central to how LaunchIt PR builds its connections within freight technology. The firm operates from Monmouth Drive in San Diego, California, and continues to describe itself as PR, consulting, and FreightTech specialists rather than a generalist communications shop.