Lawyer Marketing

Cepac works exclusively with law firms and individual attorneys, positioning itself as a boutique agency built around legal advertising rather than marketing in general. With 20 years in the business, the company handles everything from single-attorney website builds to television campaigns aimed at growing a practice's caseload, and it also runs marketing programs targeted to Hispanic-Latino audiences.

The service list centers on what law firms actually need to be found and heard: technical, content, and local SEO built for legal websites, media planning and buying for television spots, and press release writing and distribution paired with blog writing and management. Cepac Design Studio handles the web design and development side, building custom sites for both solo practitioners and larger firms, while print work covers brochures, postcards, direct mail pieces, and magazine ads.

One notable offering is Smart Newsroom Technology, which gives a law firm its own fully customized newsroom for distributing press releases and content under its own brand. Cepac also pays attention to technical SEO pitfalls specific to the legal space, flagging issues like duplicate content as a common cause of lost rankings on lawyer websites. Combined with its television advertising work, the agency's approach treats a law firm's marketing as a single connected system spanning broadcast, print, web, and search rather than separate line items.