Leo Burnett

London, Greater London, United Kingdom

Populist creativity driving growth through strategic advertising

Leo Burnett champions the concept of Populist Creativity, crafting advertising campaigns that resonate deeply with popular culture and connect with audiences on a human level. This approach helps their clients maintain or achieve household name status.

The agency offers a wide range of services including strategic planning, creative advertising, social media, influencer marketing, and digital production. Their work spans various industries, serving clients like McDonald's, Vodafone, and Škoda, among others.

Leo Burnett is committed to fostering a strong internal culture that emphasizes diversity, equity, and inclusion. Their initiatives, such as the D&I Allies group, support industry-wide efforts to advance positive change, ensuring their team reflects the diverse audience they serve.

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SERVICES

Agency details

Team size
201-500 people

About this agency on Agency List

Leo Burnett holds an Agency List Score of 73 out of 100.

That score is higher than 32% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Leo Burnett in September 2026, reading 6 pages published on leoburnett.co.uk.

The score reflects what Leo Burnett had published by that date; anything published since has not been read.

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