Leverage Agency is a global sports and entertainment partnership marketing and management firm. Founded in 2005 by Ben Sturner, the agency has established itself as a leader in creating brand-centric marketing experiences through partnership development and creative activation. With a presence in New York City, Leverage Agency connects established brands with properties to deliver meaningful results and memorable moments.
The agency offers a range of services including sponsorships and partnerships, media planning and buying, and event production. Their team is experienced in sponsorship sales, content creation, public relations, social media, digital marketing, and asset valuation/performance analytics. Leverage Agency is known for its strategic approach to building emotional connections between brands and their target audiences.
Leverage Agency has worked with high-profile clients such as Accenture, FICO, Impossible Foods, Paramount Pictures, and Intel. They have been involved in notable projects like the Cricket All-Stars series and the annual Harvard vs. Yale hockey game at Madison Square Garden. The agency's efforts have been recognized in publications like AdWeek and they have been featured on major networks such as ESPN and NBC.