Lionsorbet

Lionsorbet works with jewellers, watch retailers and luxury lifestyle brands building and running their stores on Shopify. Founded in 2007 by Steve Irvine in Weedon, Northamptonshire, the agency takes its name from an anagram of his daughters' names. Clients include Deacons, a Swindon-based jeweller and official Rolex retailer, leather goods maker Tusting, and Serefina Studio, which creates heirloom-quality rugs.

Work centres on Shopify website design and development, paired with conversion-focused and landing page design intended to turn browsers into buyers. SEO runs through the process as well, from technical audits and content SEO to broader ecommerce SEO strategy, with UX research used to inform how sites are structured and laid out before launch.

Project examples span a range of jewellery businesses: Clarity Diamonds by Aimee has a social-first website built for its audience, Elizabeth Locke's site reflects her classical design influences, and Werk by TCJ showcases handcrafted designs. Iona My Heart presents a modern jewellery collection online, while The Jewel Concierge's site supports its transparent, client-first approach to craftsmanship. Lionsorbet is also an approved CMJ Supplier Member of the NAJ, a credential relevant to the jewellery trade clients it serves.