AGENCY LIST

Lippincott

New York, New York, United States
Visit lippincott.com

Transforms brands with strategic design and marketing expertise

Lippincott is a global brand consultancy founded in 1943, known for its expertise in creating, growing, and transforming brands. As part of the Oliver Wyman Group, Lippincott combines strategic rigor with world-class design capabilities to deliver impactful solutions for clients across various industries.

The agency offers a range of services including brand strategy and positioning, visual identity, customer experience design, and content strategy. Lippincott's approach involves thorough research and collaboration between strategists and designers to address complex branding challenges and drive business value.

Lippincott has shaped iconic brands such as Coca-Cola, Samsung, and Delta, demonstrating its ability to deliver lasting impact. The agency serves a diverse clientele, including finance, healthcare, technology, and consumer products sectors, as well as innovative startups and spinoffs.

83
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Branding

Services

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Agency details

Team size
500+ people
Founded
1943 (83 years)

About this agency on Agency List

Lippincott holds an Agency List Score of 73 out of 100.

That score is higher than 44% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Lippincott in September 2026, reading 6 pages published on lippincott.com.

The score reflects what Lippincott had published by that date; anything published since has not been read.

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