Little &

Minneapolis, Minnesota, United States

Guides brand transformations with strategy and expression expertise

Little & Co. specializes in guiding brands through pivotal transformations, helping them stand out in their categories and redefine their industries. With over 45 years of experience, the agency is driven by a legacy of creativity and a commitment to making brands real, relevant, and irresistible. They emphasize genuine partnership and objective creativity to serve their clients' brand investments effectively.

The agency offers a range of services focused on brand strategy and expression. Their expertise includes brand purpose and positioning, visual identity, messaging and voice, and brand architecture. Little & Co. also provides strategic workshops and innovation services to help clients navigate competitive markets and shifting audiences.

Little & Co. has worked with notable clients such as King Arthur Baking Company and Lagunitas, showcasing their ability to connect legacy brands with new generations and revive brand attitudes in saturated markets. Their approach is characterized by curiosity, guidance, insight, and inventiveness, ensuring that clients are equipped to make informed decisions and achieve their business goals.

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About this agency on Agency List

Little & holds an Agency List Score of 94 out of 100.

That score is higher than 82% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Little & in September 2026, reading 7 pages published on littleco.com.

The score reflects what Little & had published by that date; anything published since has not been read.

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