Localis

Localis works with businesses that don't have the resources to staff a full-time marketing department, stepping in as an outside marketing team for pay-per-click and local internet marketing campaigns. The Las Vegas company builds ad and search strategies aimed at generating real customer contact rather than generic traffic, with an eye toward keeping campaigns targeted to specific geographic markets.

Ad management work centers on optimizing budgets to increase impressions while keeping campaign performance visible to the client through ongoing reporting. Local SEO efforts push toward first-page rankings for important keyword combinations, combining geo-targeted keyword optimization with off-site tactics like directory listings, backlinking, and press releases. Website design and landing pages are built search-engine-optimized from the start, with attention to content placement and page structure meant to improve conversion rates once visitors arrive. Social strategy and organic social management round out the offering, giving businesses a direct channel to communicate with customers alongside their paid and organic search presence.