Looney Advertising & Branding

Montclair, New Jersey, United States

Strategic development and creative campaigns for midsize companies

Looney Advertising & Branding operates from Montclair, NJ, offering a strategic and creative approach to advertising. Positioned between boutique agencies and large firms, they focus on helping midsize companies navigate the complex content landscape. Their historic building, once owned by a famous rock concert promoter, adds a unique cultural touch to their operations.

The agency provides a wide range of services including strategic development, brand positioning, and integrated campaigns across digital, social, and traditional media. They emphasize a streamlined process with a dedicated team of experts, ensuring effective communication and efficient execution. Looney also offers specialized services like video production, branding, and media planning.

Looney's commitment to transparency and long-term client relationships is evident, with an average client relationship lasting about eight years. They have worked with notable clients such as Benzel-Busch and NJMLS, showcasing their adaptability and expertise in using the latest AI tools to enhance campaign efficiency.

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SERVICES

Capabilities

Category

Advertising

Services

What these services involve

Ad Operations and Trafficking
Ad Operations and Trafficking for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Audio and Podcast Ads
Audio and Podcast Ads for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Campaigns
Brand Campaigns for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Creative Concepting and Production
Creative Concepting and Production for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people

About this agency on Agency List

Looney Advertising & Branding holds an Agency List Score of 73 out of 100.

That score is higher than 34% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Looney Advertising & Branding in September 2026, reading 4 pages published on looney-advertising.com.

The score reflects what Looney Advertising & Branding had published by that date; anything published since has not been read.

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