Reseller and referral partners license LotVantage's technology rather than buy marketing services outright, since the program runs as a partner offering from DAS Technology (formerly Digital Air Strike). Agencies, media companies, and technology organizations plug the platform into their own client relationships, using it to attract, convert, and retain customers on behalf of the businesses they serve.
The technology stack covers the full customer lifecycle: patented tools aimed at converting consumers into buyers and closing deals, paired with solutions for customer loyalty and online reputation management after a sale closes. Because the program is partner-facing rather than direct-to-consumer, its value shows up in what other companies can offer their own clients using LotVantage's engagement tools.
LotVantage counts more than 100 reseller and referral partners and over 9,200 retailers among its network, a scale that reflects its role as infrastructure other businesses build on rather than a standalone campaign shop. The program is headquartered in Scottsdale, Arizona, with partner inquiries routed through Digital Air Strike's contact line and email.