Love & War

Love & War is a brand strategy and design firm founded in New York in 2007. The firm builds brands intended to unlock growth by connecting with audiences on a cultural level, working across categories that include hotels and resorts, technology, media and entertainment, financial services, real estate, retail and mixed-use, nonprofits and culture, restaurants, beverage, fashion, and health and wellness.

Work spans brand positioning, brand architecture, and brand messaging at the strategy stage, moving into naming, verbal identity, logo and visual identity, and brand guidelines for identity development. Communications output includes web design, advertising and social, and packaging and print design, while experience-focused engagements cover consumer journey mapping, environments, and activations and programming.

The range of services, from initial positioning through to physical environments and activations, points to a practice built around carrying a brand from strategic definition into tangible touchpoints. Clients spanning hospitality, finance, retail, and cultural institutions suggest a firm accustomed to adapting identity and messaging work to different commercial and consumer contexts. Founded in 2007, the New York studio has built its practice around this full arc from strategy and naming through to guidelines, digital design, and in-person experience.