Luckie

Duluth, Georgia, United States

Transforming data into actionable marketing strategies for challenger brands

Luckie combines the science of data with the art of marketing to help challenger brands navigate market complexity and gain a competitive edge. With over 75 years of experience, the agency is composed of strategists, data scientists, and creative professionals who work with grit and grace to deliver impactful results.

The agency offers a range of services including marketing analytics and reporting, brand strategy and positioning, and creative concepting and production. Luckie emphasizes the importance of turning data into actionable intelligence, aligning teams with clear objectives, and optimizing marketing spend to outsmart rather than outspend competitors.

Luckie has been recognized as a top creative agency in the Southeast by Adweek and has won a Gold Cannes Lions award for global advertising excellence. Their work spans various industries, including healthcare and consumer products, with notable campaigns for clients like Northside Hospital and Panama City Beach.

78
YEARS IN BUSINESS
8
SERVICES

Agency details

Team size
201-500 people
Founded
1948 (78 years)

About this agency on Agency List

Luckie holds an Agency List Score of 95 out of 100.

That score is higher than 85% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Luckie in September 2026, reading 6 pages published on luckie.com.

The score reflects what Luckie had published by that date; anything published since has not been read.

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