Lucky Generals

London, Greater London, United Kingdom

Creative campaigns for global brands and social causes

Lucky Generals is a creative company that collaborates with global brands and social initiatives to deliver impactful campaigns. They work with a diverse range of clients, including Virgin Atlantic, Amazon, and Yorkshire Tea, to create memorable advertising experiences. Their approach often involves storytelling and innovative concepts to engage audiences.

The agency offers a variety of services, focusing on creative concepting and production, brand campaigns, and media planning and buying. They have developed campaigns for major events like the Super Bowl and the FIFA World Cup, showcasing their ability to handle high-profile projects. Lucky Generals also addresses social issues, such as gambling harm and bereavement support, through their work with organizations like GambleAware and The Grief Project.

Their portfolio includes a mix of commercial and social campaigns, demonstrating their versatility and commitment to making a difference. By combining creativity with strategic insights, Lucky Generals helps brands connect with their audiences in meaningful ways.

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SERVICES

Agency details

Team size
201-500 people

About this agency on Agency List

Lucky Generals holds an Agency List Score of 97 out of 100.

That score is higher than 93% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Lucky Generals in September 2026, reading 4 pages published on luckygenerals.com.

The score reflects what Lucky Generals had published by that date; anything published since has not been read.

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