Lure Design

Founded in 1998 in Orlando, Lure Design works across print and web, taking on branding, packaging, interior graphics, advertising, and corporate collateral for a mix of hospitality, healthcare, and cultural clients. Projects on record include branding for Ten10 Brewing Co. (with packaging for its East West IPA), The Polite Pig, Ollie's, and Net Conversion, alongside interior graphics and merchandising work.

The firm's partners stay hands-on as the primary point of contact throughout a project, working on identity systems such as the Protegé logo for Alchemy Branding and Coin for SANS Branding, alongside a proposed logo for Nassal. The scope of work extends beyond conventional branding into merchandise, including NPR Music's 10th anniversary swag and merch for Enzian Theater and Eden Bar, and even into screen-printed posters for rock shows and movie screenings.

Lure Design has also produced Community Benefit Reports for Orlando Health, showing a range that runs from consumer-facing brand identity to institutional reporting documents. Its design work has been featured in Communication Arts Magazine, Print Magazine, Graphis, Novum, and The Art of Modern Rock, reflecting a body of work that spans commercial branding, packaging, and printed collateral built over more than two decades in Orlando.