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Lynchpin

Edinburgh, Scotland, United Kingdom
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Independent analytics consultancy transforming data into actionable insights

Founded in 2005, Lynchpin is an independent analytics consultancy that specializes in digital analytics and data-driven decision-making. They cater to multinational enterprises and ambitious scale-ups across sectors such as retail, finance, travel, media, and pharma. By unifying, cleaning, and translating data, Lynchpin enables organizations to make informed decisions that enhance customer experience and improve sales and marketing efficiency.

Lynchpin offers a range of services including Google Analytics (GA4) support, Adobe Analytics & Target support, customer and marketing analytics, business intelligence, and process automation. Their expertise in these areas helps clients achieve digital transformation and optimize their business processes. The consultancy's PRISM model is instrumental in guiding organizations to anticipate and predict customer needs effectively.

With a proven track record of successful partnerships with clients like Canon EMEA and John Lewis Finance, Lynchpin stands out as a trusted partner in the analytics space. Their focus on business intelligence and insight ensures that clients can leverage data to drive strategic initiatives and achieve measurable outcomes.

21
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

Data and Analytics

Services

What these services involve

Customer Data Platforms
Customer Data Platforms for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Science and Modeling
Data Science and Modeling for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Marketing Analytics and Attribution
Marketing Analytics and Attribution for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Founded
2005 (21 years)

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Lynchpin is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

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Local context

Lynchpin operates in Edinburgh, Scotland, United Kingdom serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.