Made Thought

London, Greater London, United Kingdom

Shaping visionary brands with bold creativity and exceptional craft

Made Thought is a creative studio with locations in London and New York, dedicated to shaping visionary brands into icons of tomorrow. They believe in using extraordinary creativity to inspire change and thrive in the future. The studio is part of The New Standard, a collective that includes Universal Design Studio and Map Project Office.

Their core services include brand strategy and positioning, visual identity, and packaging design. Made Thought focuses on creating brands that feel part of the future today, using intelligent strategy and exceptional design to deliver impactful and distinct brand expressions. They work with clients of all sizes who are open to change and looking for a new creative energy.

Made Thought has collaborated with notable brands such as Adidas, Dolce&Gabbana, and MoMA, showcasing their ability to transform and invigorate brand experiences. Their approach involves going beyond category expectations to deliver positive brands that challenge the status quo.

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SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Visual Identity
Visual Identity for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people

About this agency on Agency List

Made Thought holds an Agency List Score of 74 out of 100.

That score is higher than 62% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Made Thought in September 2026, reading 6 pages published on madethought.com.

The score reflects what Made Thought had published by that date; anything published since has not been read.

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