Madwell

Brooklyn, New York, United States

Integrated creative company delivering omni-personality brand experiences

Madwell is an indie, integrated creative company founded in 2010 in Brooklyn, NYC. They focus on reinventing the agency experience by managing every aspect of brand interaction under one roof. Madwell emphasizes creating big, move-the-needle ideas across various media, aiming to deliver and sometimes surpass client KPIs.

Their core services include creative development, brand identity, content creation, and experiential event planning. Madwell also offers media planning and buying, social media strategy, and web development. They pride themselves on building their own ideas without relying on other agencies, ensuring a customized approach for each client.

Madwell has worked with a diverse range of clients, including Absolute Elyx, Google, and Verizon. They are committed to not acting like a traditional agency, instead offering a dynamic and agile approach to creativity. Their offshoot companies, such as Starfish, Bankrobber, and Millwright, further enhance their production capabilities.

16
YEARS IN BUSINESS
2
SERVICES

Agency details

Team size
201-500 people
Founded
2010 (16 years)

About this agency on Agency List

Madwell holds an Agency List Score of 53 out of 100.

That score is higher than 6% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Madwell in September 2026, reading 3 pages published on madwell.com.

The score reflects what Madwell had published by that date; anything published since has not been read.

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