Magellan Strategy Group

Asheville, North Carolina, United States

Strategic planning and research for tourism and hospitality industries

Magellan Strategy Group, founded in 2004, operates at the intersection of strategic planning, research, and marketing. The agency focuses on providing organizations with insights into profitable opportunities within the marketplace, particularly in the tourism and hospitality sectors. They work with a diverse range of clients, including destinations, attractions, hotels, and government entities.

The agency offers services in strategy development, travel and tourism planning, and market research. Magellan Strategy Group emphasizes the use of in-depth analytical tools paired with strategic recommendations to ensure clients are well-informed without being overwhelmed by data. Their approach is tailored to each client's unique needs and market opportunities.

Chris Cavanaugh, the president of Magellan Strategy Group, brings extensive experience in strategic planning and marketing. His background includes serving as vice president of marketing for The Biltmore Company and leading the Explore Asheville CVB during the coronavirus pandemic. Cavanaugh's leadership and expertise have earned him recognition in the tourism industry.

22
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

Business Planning and Forecasts
Business Planning and Forecasts for business consulting buyers. Clear scope, measurable outcomes, and reliable delivery.
Change Management
Change Management for business consulting buyers. Clear scope, measurable outcomes, and reliable delivery.
Go To Market Strategy
Go To Market Strategy for business consulting buyers. Clear scope, measurable outcomes, and reliable delivery.
International Expansion
International Expansion for business consulting buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
2004 (22 years)

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Magellan Strategy Group operates in Asheville, North Carolina, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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