Malen Yantis Public Relations

Malen Yantis Public Relations works with destinations, hotels, and hospitality brands, building the kind of programs that fit an industry built on seasonal launches and guest experience. Founded in 2007 by Kristin Yantis, the Denver firm traces its roots to her time as in-house PR director for Keystone and Vail ski resorts and her work opening The Ritz-Carlton, Bachelor Gulch. That background shapes how the agency approaches hospitality clients: strategic planning starts from business objectives rather than a generic media list.

Services span media relations, press releases and newsroom management, thought leadership, crisis communications, corporate communications, and influencer and creator collaborations. Outreach covers print, broadcast, and online media, paired with both paid and unpaid influencer programs designed to connect clients with the right voices for their brand. The team, which includes public relations professional Amanda McNally with more than 15 years of experience, also develops creative programming and packages tied to specific client goals rather than standard press cycles.

The agency's focus stays on earning traditional and digital media endorsements that move a brand's visibility forward, and on connecting clients with influencers who can build brand awareness, drive web traffic, and grow a customer base. For hotels and destinations, that often means pairing a strategic plan with hands-on media pitching and influencer matchmaking rather than a one-size-fits-all campaign. As a boutique Denver firm, Malen Yantis Public Relations keeps its client roster centered on hospitality and travel brands where Yantis and her team have direct operating experience.