Manual

Manual works across brand strategy and positioning, visual identity, messaging and voice, and brand guidelines, handling both ground-up launches and rebrands. Client work spans startups like Waabi, New Orbit, Steady Energy, Quilt, Lightship, and Waymo alongside established names such as Care.com, Recchiuti Confections, and the Eames Institute.

The studio has also taken on wayfinding and signage for the Obama Presidential Center and supported brand evolution for the Obama Foundation and We Folk, indicating a practice comfortable moving between packaging identity, rollout planning, and large-scale public-facing systems. Work covers the full arc from initial positioning through guidelines and launch execution.