AGENCY LIST

Manual

San Francisco, California, United States
Visit manual.studio

Brand strategy, identity, and launch work for startups and institutions alike

Manual works across brand strategy and positioning, visual identity, messaging and voice, and brand guidelines, handling both ground-up launches and rebrands. Client work spans startups like Waabi, New Orbit, Steady Energy, Quilt, Lightship, and Waymo alongside established names such as Care.com, Recchiuti Confections, and the Eames Institute.

The studio has also taken on wayfinding and signage for the Obama Presidential Center and supported brand evolution for the Obama Foundation and We Folk, indicating a practice comfortable moving between packaging identity, rollout planning, and large-scale public-facing systems. Work covers the full arc from initial positioning through guidelines and launch execution.

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Capabilities

Category

Branding

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Agency details

Team size
11-50 people

About this agency on Agency List

Manual holds an Agency List Score of 72 out of 100.

That score is higher than 30% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Manual in September 2026, reading 6 pages published on manual.studio.

The score reflects what Manual had published by that date; anything published since has not been read.

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