Manual

San Francisco, California, United States

Brand strategy, identity, and launch work for startups and institutions alike

Manual works across brand strategy and positioning, visual identity, messaging and voice, and brand guidelines, handling both ground-up launches and rebrands. Client work spans startups like Waabi, New Orbit, Steady Energy, Quilt, Lightship, and Waymo alongside established names such as Care.com, Recchiuti Confections, and the Eames Institute.

The studio has also taken on wayfinding and signage for the Obama Presidential Center and supported brand evolution for the Obama Foundation and We Folk, indicating a practice comfortable moving between packaging identity, rollout planning, and large-scale public-facing systems. Work covers the full arc from initial positioning through guidelines and launch execution.

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Capabilities

Category

Branding

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Agency details

Team size
11-50 people

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Manual is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

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Local context

Manual operates in San Francisco, California, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.