Marketing Resource Group

Marketing Resource Group, founded in 1979, is a woman-owned strategic communications firm based in Lansing, Michigan. The agency specializes in public relations, public affairs, crisis management, media relations, issue advocacy, political consulting, digital and social media, special events planning, survey research, and reputation management. They emphasize integrity, collaboration, and results in their client relationships.

The firm offers a wide range of services including media coaching, message development, crisis communications, audience analytics, and digital marketing strategies such as social media, email marketing, advertising, website development, and management. Their approach is client-focused, relational, and professional, aiming to deliver solid results that exceed client expectations.

Marketing Resource Group is certified as a Women-Owned Small Business by the U.S. Small Business Administration. They have extensive experience in Michigan's political system and provide services like policy advocacy, political consulting, legislative advocacy, and coalition building. Their survey research capabilities are backed by nearly 40 years of trend analyses of voter attitudes, providing real-time data on target audiences.