Mars United is a global commerce company dedicated to driving growth for brands and retailers through strategic shopper engagement. Founded by Marilyn Barnett in 1973, the agency has evolved into a leader in shopper conversion, retail intelligence, and technology-driven solutions. With a presence in Australia, New Zealand, the United Kingdom, and beyond, Mars United combines global reach with local influence.
The agency offers a comprehensive suite of services, including strategy and analytics, digital commerce, retail consultancy, and content and experiences. Their proprietary technology platform, Marilyn®, provides data precision and actionable insights to enhance business outcomes. Mars United focuses on creating connected experiences that simplify interactions for shoppers and client organizations, maximizing engagement and conversion.
Mars United's success is reflected in their work with prominent brands like Samsung and Walmart, where they have achieved significant sales increases through innovative approaches. With over 800 employees, the agency continues to lead the charge in reinventing the digital and physical commerce landscape, ensuring each client's business is better today than it was yesterday.