AGENCY LIST

Martec Group

Royal Oak, Michigan, United States
Visit martecgroup.com

Market research and strategic consulting for diverse industries

Martec Group specializes in market research and strategic consulting services across a wide range of industries, including automotive, healthcare, and private equity. With over 40 years of experience, they provide insights that drive smarter decision-making for their clients.

Their core services include brand research, competitive intelligence, market sizing, and customer experience mapping. Martec Group is known for its ability to convert raw data into actionable intelligence, helping businesses navigate complex market dynamics with confidence.

Martec Group's approach is characterized by a commitment to curiosity, creativity, and persistence. They have a strong track record of delivering value through detailed market size and growth estimates, as well as providing a global perspective on market trends.

43
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
1983 (43 years)

About this agency on Agency List

Martec Group holds an Agency List Score of 78 out of 100.

That score is higher than 69% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Martec Group in September 2026, reading 8 pages published on martecgroup.com.

The score reflects what Martec Group had published by that date; anything published since has not been read.

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