Material focuses on connecting consumer intelligence with customer demand generation to build lasting, profitable relationships for leading brands. They offer a range of services including customer and consumer insights, market strategy, data analytics, and AI to help clients make smarter growth choices. Their approach integrates insights directly into marketing and experience priorities, ensuring that clients can clearly see how and when to take impactful actions.
Material's core services include brand strategy, marketing and channel strategy, content and creative development, and loyalty programs. They also specialize in experience innovation, offering brand design, product and experience design, industrial design, and product and platform engineering. By decoding human behavior and unlocking market insights, Material helps clients implement and scale growth strategies effectively.
Material has worked with notable clients such as USTA, Lululemon, Save the Children, and WHOOP, showcasing their ability to empower brands with insights-driven strategies. With a global presence, they maintain offices in major cities including Atlanta, Austin, Chicago, Gurugram, Los Angeles, London, New York City, Oakland, Philadelphia, and Seattle.