Matter Of Form

Matter Of Form is a design consultancy based in London with a global footprint, specializing in brand strategy, customer experience (CX), and digital innovation. They focus on defining distinctive brand positionings activated through signature experiences across product, place, and service.

The agency offers services in brand development, experience transformation, and future state design. Their proprietary framework, Brand Interactions™, maps a brand’s end-to-end customer experience to identify creative opportunities for engagement. Matter Of Form partners with category leaders in travel, hospitality, retail, and more to design routes to meaningful business change.

Notable engagements include projects with The Savoy, Soane Britain, and Jumeirah, where they have redefined brand strategies and identities. Their work has been recognized in Campaign’s Best Places To Work 2024, and they have collaborated with Mandarin Oriental to reimagine brand loyalty.