Maverick

Founded in 1999 in Toronto, Maverick is a boutique PR agency serving clients across North America, ranging from early-stage startups to some of the world's biggest brands. The agency has operated as an independent shop for over two decades, building a client roster that spans different company sizes and sectors rather than concentrating in a single vertical.

Services cover the core disciplines of public relations and corporate communications: media relations, crisis communications, and stakeholder relations sit alongside message development, speechwriting and media training. The agency also handles brand and product launches, content development, influencer relations, and social media work, extending into CSR and sustainability communications and event management. This mix allows Maverick to support clients through both planned initiatives, like a launch or thought-leadership campaign, and reactive situations, such as crisis response, using the same in-house team.