AGENCY LIST

McDaid PR

Edinburgh, Scotland, United Kingdom
Visit mcdaidpr.co.uk

Freelance PR consultancy with media relations and event expertise

McDaid PR, founded by Sarah McDaid in June 2016, is a freelance public relations consultancy based in Edinburgh, Scotland. With 18 years of experience, Sarah McDaid offers flexible and transparent PR services, focusing on delivering the best outcomes for clients across the UK.

The agency specializes in media relations, copywriting, social media strategy, event organization, and video production. McDaid PR has successfully placed clients in major publications like the Guardian and BBC, and offers strategic advice on public launches and social media presence.

Notable clients include UK Research and Innovation, Allied Irish Bank, and Heriot-Watt University. McDaid PR is known for organizing high-profile events, such as a lunch with HRH The Princess Royal, and has a strong network of media contacts across Scotland and the UK.

10
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

PR and Communications

Services

What these services involve

Media Relations
Media Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Press Releases and Newsroom
Press Releases and Newsroom for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Thought Leadership PR
Thought Leadership PR for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
1-10 people
Founded
2016 (10 years)

About this agency on Agency List

McDaid PR holds an Agency List Score of 96 out of 100.

That score is higher than 90% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed McDaid PR in September 2026, reading 5 pages published on mcdaidpr.co.uk.

The score reflects what McDaid PR had published by that date; anything published since has not been read.

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