McGill Buckley

Ottawa, Ontario, Canada

Creative marketing and branding for healthcare, hospitality, and more

McGill Buckley is a creative marketing and branding company based in Ottawa, Canada. They focus on using strategy and ideas to help clients build stronger brands and deliver more effective marketing. The agency works with a variety of sectors including healthcare, not-for-profit, hospitality, B2B, and B2C.

Their core services include marketing consulting, brand strategy, and design services. McGill Buckley offers brand audits, brand research, and brand development to uncover the true essence of a brand’s meaning. They also provide graphic and website design to connect with audiences across traditional and digital platforms.

McGill Buckley has worked with notable clients such as the Canadian Public Health Association and the Ottawa Food Bank. Their approach involves a deep understanding of research, strategy, positioning, segmentation, channels, and buyer behaviors to make selling easier for their clients.

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SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
11-50 people

About this agency on Agency List

McGill Buckley holds an Agency List Score of 71 out of 100.

That score is higher than 22% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed McGill Buckley in September 2026, reading 5 pages published on mcgillbuckley.com.

The score reflects what McGill Buckley had published by that date; anything published since has not been read.

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