Media Buying Consultants

Media Buying Consultants, based in Osage Beach, Missouri, works with small businesses navigating the buying and negotiation side of advertising rather than the strategy-deck side of it. Close to 30 years of experience spans broadcast and cable television, radio, print, outdoor billboards, newspaper, direct mail, internet, and graphic design, giving the agency a working knowledge of rate structures and placement across nearly every traditional and digital channel a small business might use.

Campaign development and purchasing cover print, outdoor billboard, newspaper, radio, television, point of sale, internet, Yellow Pages, and direct mail. Media planning work includes research and rate negotiation, buying and placement, monthly invoice accountability, posting, media monitoring, and proposal meetings where options get compared side by side. Creative services extend into scripting and copywriting, TV copy and storyboards, radio copy and jingle production, radio commercial recording, PowerPoint presentations, media briefings, news release creation and distribution, event coordination, strategic planning, and industrial video.

Roger, who leads the agency's media work, is described as knowing the ins and outs of buying across print ads, billboards, radio, and TV. One client account on file credits the agency with saving over $25,000 in the first year of working together. On the event side, Media Buying Consultants handles promotion for the Marine Dealer's Boat Shows, pairing its media buying and creative production work with on-the-ground event support.