Media Profile

Toronto, Ontario, Canada

Independent PR agency specializing in media relations and influencer marketing

Media Profile is Canada's largest independent, female-led, and employee-owned PR agency. Founded in 1985, the agency focuses on making public relations personal by harnessing bold ideas and diverse voices for change. With a strong presence in Toronto, Media Profile extends its reach across Canada and into international markets.

The agency offers a wide range of services including media relations, influencer marketing, social media marketing, and crisis communication. They emphasize a bespoke approach to each client, ensuring campaigns are tailored to specific needs and executed seamlessly across channels. Media Profile also provides corporate communications and event management services, aiming to connect people with the issues and brands shaping their world.

Media Profile prides itself on its ability to engage communities and stakeholders effectively, leveraging insights and relationships to navigate complex media landscapes. Their commitment to independence allows them to answer only to their clients and values, providing agile and meaningful contributions to every project.

41
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

Analyst and Awards Relations
Analyst and Awards Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Corporate Communications
Corporate Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Crisis Communications
Crisis Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Digital PR for SEO
Digital PR for SEO for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
1985 (41 years)

About this agency on Agency List

Media Profile holds an Agency List Score of 95 out of 100.

That score is higher than 85% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Media Profile in September 2026, reading 5 pages published on mediaprofile.com.

The score reflects what Media Profile had published by that date; anything published since has not been read.

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