Mediatropy

Mediatropy runs digital marketing operations out of Singapore with teams spread across ten countries, working with clients such as HPL Group, Marriott, The Palawan Sentosa, and Banyan Group. Case work spans creative and content production, website revamps and maintenance, digital asset production, and search engine strategy, giving a sense of an agency that moves between hospitality, property, and lifestyle brands rather than sticking to one vertical.

The service list covers performance marketing, creative and content development, data analytics, insights and strategy, web and app development, UX/UI design, and technical and content SEO. Some of this work is built around specific tools: a dashboard for managing large volumes of Google Business listings in one place, and systems for automating media planning and performance tracking across channels. Analytics and insights work is framed as turning raw data into decisions that feed back into strategy, rather than sitting separately from the creative and media output.

Recent case studies show the range in practice. For HPL Group, the work included creative and content production alongside a website revamp and ongoing maintenance. Marriott's project centered on creative execution and digital asset production. The Palawan Sentosa engagement combined web design, web development, and creative content, while the Banyan Group case study covered search engine strategy, SEO, and an analytics audit. Internally, the agency describes itself as more than 80 people working across eight cities, which lines up with the multi-country service footprint. It has also been recognized in Gold Search Agency and Silver Local Hero award categories, markers that sit alongside the client-facing case study work as evidence of where its search and local marketing practice has been tested.