MENTALiTY

MENTALiTY builds campaign creative for entertainment clients that include Disney, Pixar, Universal, DreamWorks Animation, FX, ABC, Peacock, Hulu, and Apple TV. Work spans TV campaigns, trailers, social campaigns, and branding promos tied to specific titles and premieres rather than generic advertising work.

The agency's services cover creative concepting and production, brand campaigns, video scripts and storyboards, editing and post-production, and live-action production. That range lets projects move from initial concept and script through shoot and final cut within the same shop, which matters for campaigns built around a single release date or premiere window.

Recent credits include the TV campaign for Toy Story 5 with Disney and Pixar, a campaign for The Bear season 5 on FX, and creative content campaigns for The Bad Guys 2 and M3GAN 2.0 with Universal. Other work includes the Oscars 98 TV campaign for ABC, a branding trailer for Beast Industries, trailers for Murdaugh: Death in The Family on Hulu and The First Snow of Fraggle Rock on Apple TV, and campaigns for The Wild Robot with DreamWorks Animation and Call Her Alex on Hulu. Additional credits list campaigns for High Potential season 2 on ABC, The Old Man season 2 on FX, The Paper on Peacock, Peanuts Specials on Apple TV, a social campaign for Black Phone 2 on Peacock, and a branding promo for Disney+.